OD DATABASE – $500 to $2,000 (depending on complexity and need)

This portion is included only for practices who do not utilize MDprospects by Glacial Multimedia. If you have MDprospects, you should contact Michael Dobkowski to add this to your existing platform. MDprospects would be my first choice in establishing an OD database.

The most important part of any OD program is to know who your area OD’s are. Do you have an existing database? How is it managed? Is it up to date? This can be better priced once I understand what you have in place. What I do from start to finish (assuming you have nothing in place):

Again, I will tell you that MDprospects offers something that, in the long run, is significantly more affordable and ultimately more trackable that what is mentioned here:

What I will do:

1. Provide a list of all licensed optometrists in your state. This usually includes name, address, license number and frequently an email address.
2. Merge data into existing database (if a database already exists). Remove duplicates from any existing data your practice already has.
3. If you don’t have MD Prospects, I recommend a simple to use CRM database called Maximizer. (www.Maximizer.com) If you have a different database that can be utilized, we can usually work with that database.
4. Train staff on Maximizer (if applicable). Maximizer has the capability to mass email, create web forms, mailing lists, letters and tasks. Maximizer is completely customizable, meaning you can create user defined fields based on what you want to track – i.e. comanagement status, patients referred, fees paid, etc. The cost of this database is a flat $300, I would install it into your computer and you would own it.

Staff Training – $500 – $2,000 per month depending on complexity and need – (price based on off-site training per month)

1. 1. Redesign intake form to educate patients on your willingness / desire to share care with their OD
2. Design comanagement welcome package for potential new OD’s to include:
   • Pricing sheets, post-operative info, informed consent, etc. (some forms may already be used in the office, I would be repackaging it)
   • OD / MD follow up forms
   • Designing marketing materials that can be used at referring OD office.
3. Templates:
   • Follow up letter templates that you can use to thank OD’s for their patients.
   • Comanagement consent form to be signed by patient and sent to OD with their comanagement fee.
   • Introduction templates for a potential new OD.
   • Follow up forms that should be sent to the referring OD 1-day post op to keep track of patients, payments and post-operative care.
4. Staff training:
   • Effective ways for staff to educate new patients on returning to their OD.
   • Tools to help identify a patient whose regular eye doctor is part of your comanagement program or a patient who desires to have their follow up with their existing OD / potential new comanaging partner.
   • Developing ways for your OD to outreach to existing or potential referring OD’s. This includes a system of taking OD’s to lunch on a quarterly basis and establishing a basis of discussions during those meetings.

If hired to travel to the practice, the per day rate would cover the costs associated with staff training and templates. If applicable, I would perform database installation and/or migration of OD data (if necessary) at the price listed above.

I look forward to helping you increase your OD referrals and decrease your marketing expenses. If necessary, I would be happy to supply references upon request.